Privacy policy
Privacy Policy
Last updated: August 6, 2026
CelluFlow (“CelluFlow”, “we”, “us”, or “our”) operates the website celluflow.co.za (the “Site”) and sells products through the Site (the “Services”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information in accordance with the Protection of Personal Information Act, 4 of 2013 (POPIA).
Who We Are
CelluFlow
Registered Address:
133 Francis Baard, Pretoria, 0002, South Africa
Email: support@celluflow.co.za
Phone: 072 273 4793
Personal Information We Collect
• Contact details: Name, delivery address, billing address, phone number and email address.
• Order and payment information: Items purchased, order history and payment confirmation. We do not store your full card details. Payments are securely processed by our third-party payment provider.
• Account information: If you create an account, we collect your username, encrypted password and saved preferences.
• Communications: Messages you send through our contact form, email, WhatsApp or phone.
• Technical information: IP address, browser and device type, and information collected through cookies and similar technologies.
• Marketing preferences: Whether you have opted in or out of receiving marketing emails.
How We Collect Information
• Directly from you when you place an order, create an account, subscribe to our mailing list or contact us.
• Automatically through cookies and analytics tools when you browse our website.
• From service providers such as Shopify, our payment processor and courier partners.
Why We Use Your Information
We use your personal information to:
• Process and fulfil your orders, including payment, packing and delivery.
• Communicate with you about your orders, account or enquiries.
• Send marketing communications where you have given your consent. You may opt out at any time.
• Improve our website, products and customer experience.
• Detect and prevent fraud and maintain the security of our Services.
• Comply with legal, tax and regulatory obligations.
Legal Basis for Processing
We process your personal information when it is necessary to:
• Perform our contract with you, such as fulfilling your order.
• Comply with legal obligations.
• Protect our legitimate business interests, including fraud prevention and improving our Services.
• Rely on your consent, such as for marketing emails, which you may withdraw at any time.
Who We Share Information With
We do not sell your personal information. We may share it with:
• Shopify, our ecommerce platform.
• Our payment processor, to securely process payments.
• Courier and delivery partners, to deliver your orders.
• Email and marketing service providers, where you have chosen to receive marketing communications.
• Professional advisors or government authorities where required by law or to protect our legal rights.
International Transfers
Some service providers, including Shopify, may process or store your information outside South Africa. Where this happens, we take reasonable steps to ensure your information receives protection consistent with POPIA.
Data Retention
We keep your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy and to meet legal, accounting and reporting requirements. Information is securely deleted or anonymised when it is no longer required.
Security
We use reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, alteration and disclosure. While we take appropriate security measures, no method of storing or transmitting information is completely secure.
Your Rights Under POPIA
You have the right to:
• Access the personal information we hold about you.
• Correct inaccurate or outdated information.
• Request the deletion of your personal information, subject to legal or contractual obligations.
• Object to certain processing activities, including direct marketing.
• Withdraw your consent where processing is based on your consent.
• Lodge a complaint with the Information Regulator of South Africa if you believe your personal information has been mishandled.
To exercise any of these rights, please contact us using the details below.
Cookies
Our website uses cookies and similar technologies to operate properly, remember your preferences and analyse website traffic. You can manage cookies through your browser settings, although disabling cookies may affect some website features.
Children’s Privacy
Our Services are not intended for children. We do not knowingly collect personal information from children without the consent of a parent or guardian.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be published on this page together with the updated revision date.
Contact Us
CelluFlow
133 Francis Baard, Pretoria, 0002, South Africa
Email: support@celluflow.co.za
Phone: 072 273 4793